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5 Ways To Become The Ultimate Entrepreneur What does the ultimate entrepreneur look like? The truth is that although we aspire to many of our role models, success is personal. Here are five ways to find your own 'ultimate' success.

By Erik Kruger

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For some, the ultimate entrepreneur might be someone like Elon Musk — working non-stop, rich beyond measure, but with no balance in life. For others it might simply be someone who has built a business that will sustain them; an entrepreneur who is successful but also prioritises other aspects of their life. Take a second. Think about it. What does it mean to you?

In my view the ultimate entrepreneur is focused, has copious amounts of positive energy, a supportive network, is mentally tough, has their priorities in order and has a steadfast idea towards which they are working.

Here are five ways to go about building yourself into the ultimate entrepreneur (or at least my version of one).

1. Seed your day with energy enhancers

Your energy is your secret weapon. You should protect and enhance it at all costs. When I talk about energy I am referring to both physical and mental energy. There is an esoteric component to this as well, but we will leave that discussion for another day. How can you enhance your physical energy? The simplest way is to get enough sleep, drink enough water, and clean up your diet. It really is as simple as that.

Just get the basics right. How can you enhance your mental energy? Remove friends and influences that drain you and replace them with a network of people who support you and can appreciate the level at which you are playing. I also suggest to my clients that they carry small symbols with them that can remind them of the goals they are working towards and other things that are important to them.

2. Train for mental toughness

Mental toughness is the ability to pursue your goals with a positive attitude amidst the challenges and chaos of life. The most important thing I want you to know about mental toughness is that it is trained. This means that you must put in the effort and time to develop a stronger mentality. The two important skills to train are:


1. Self-awareness. In other words, becoming aware of the moment that you start latching on to negativity or succumbing to images of a future that might never come to pass.

2. Creating a strong counter visualisation. This visualisation ideally contains emotionally-charged images of the big goal that you are working towards, the person that you are becoming, and the things that matter to you. Mental toughness does not ignore the problem. It simply allows you to keep moving forward while you figure things out.

3. Create a support network

It's a great feeling when you finally find people who get it. They get what you are trying to build and the pressures and challenges you face. I'd love to tell you that such people are all around you, but the truth is that they aren't. You must go looking for them. At events, on social media, at business forums, really wherever entrepreneurs congregate.

As with most things you need to realise the importance of time in building such a network. So, start sooner than later. One day you will wake up and realise that the people you once admired are now peers and form part of your network. It's a great feeling. But start now.

4. Zoom out

You are not your business. This is important and difficult for entrepreneurs to hear. Business is such a personal thing. Especially in the early days when you literally are your business. At some point however, you need to realise that you cannot let your business consume your life. It's one component of your life, not its entirety. So, make sure that you are looking after and making time for your health, your relationships, your energy levels, your creativity, and your hobbies.

5. Is it all about the money?

This ties in to the previous point but also to a greater purpose. I get why money is such an important metric early on. We need it to survive, and to that end, focusing on creating more money in your business is a great goal. However, money always seems like an important thing to chase, until we have enough but are still found wanting for something more.

I think there is purpose in you just being alive, but I also believe that we create purpose with our intentions and actions. You might not currently know what a crafted purpose looks like, and that's okay. I would encourage you to consider what your life (and business) looks like in the bigger context of serving others.

The ultimate entrepreneur is an ideal that you must create for yourself. Don't copy the greats. Build your own version 2.0 and make it damn good.

Erik Kruger

Mental Coach, Author & Speaker

Erik Kruger is a keynote speaker, author, and mental coach. He works with leaders and organizations to help them improve thinking and behavior in the context of high-performance, mental toughness, and assertiveness. He is the founder of The Mental Performance Lab and author of Acta Non Verba: The Playbook For Creating, Achieving And Performing At Your Highest Level. Visit mentalperformancelab.com to find out more
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