The Experiential Events Space in India: Key Challenges
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The Indian event management industry is transitioning towards immersive innovation. This has given rise to experiential events wherein guests are presented with opportunities to engage and participate. Such events not only invoke but actively engage the senses of touch, sight, taste, smell, and hearing – either in the form of an innovative layout, aura/feel, food, or other forms of entertainment.
Experiential events are organized on both small as well as large scales. For instance, several cities across the country organize slam poetry and music events in clubs and restaurants encouraging several people to participate in them. While several brands may adopt this strategy for marketing purposes, various Indian families are also beginning to organize experiential events during weddings, anniversaries, birthdays etc.
The scales have thus tipped towards personalization and engagement to provide a memorable experience for all those who attend. Theme-based events are gaining popularity with the right blend of creativity and high-quality catering, decoration, music, and equipment. In addition, the guests seek sharable content so that they can post celebratory posts, stories, and life stories on social media platforms. Creating innovative and engaging experiences, where each event is different from the next, is however easier said than done. The major challenges incurred by the industry are highlighted below.
There is a discord between the extravagant and grand expectations of clients and their tight budget allocations. It is therefore extremely challenging for event companies to meet their vision considering they must keep in mind a financial cushion for unforeseen client expenditures and demands.
Lack of Infrastructure
High-quality event venues are concentrated around the prime metropolitan cities leaving little scope for organizing something similar in other areas that lack such infrastructure. The challenge is further exacerbated due to the lack of reliable technology, equipment, and transport providers making the organization of large-scale events a laborious process.
From a legal perspective, the industry is still at a relatively nascent stage due to the prevalence of several contradictory laws and regulations. In addition, event organizers need to seek permissions from numerous concerned authorities in terms of venue, food and refreshments, equipment etc. This becomes worse while addressing the event demands of foreign clients as their laws may be contrary to ours.
Vendors and Event Planning
There is an immense dearth of dependable and high-quality vendors. The lack of professionalism on their part is astonishing as bypassing agencies for other clients is common. Their quest for making a greater profit at the cost of accountability hurts the entire sector in the process.
Understanding the various challenges of the Indian event management industry, there is a need for ventures that help in simplifying the complicated and challenging process. Customized event packages as well as equipment with transparent pricing, instant booking information, etc. are the need of the hour.
It is an excellent plan to engage an online event equipment booking platform for any event. A digital platform can give valuation transparency and easy access in contrast to the other wherein event packages and equipment are booked online in a matter of minutes. Such a customised approach is instrumental in planning and organising an event with success.
The current challenges in the experiential event space in the country are apparent. However, those industry players who understand the importance of personalization and engagement will eventually stay ahead of their counterparts. Platforms offering such transparency in terms of pricing can transform the disorganization of the industry into vivid functionality.