Testing the Web Waters

Launch your site then figure out what works for you.

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
1 min read
Opinions expressed by Entrepreneur contributors are their own.

I've always felt the best thing about building a is the flexibility of the Web, which allows you to experiment as you go to see what works best. I'm not the only one who subscribes to that philosophy.

"Use the 'launch, listen and learn' method. It's more important to get the Web site launched with some functionality and listen to user feedback [than to launch a perfect site from the beginning],"says Glen Lipka, CEO of Koko Interactive, an developer that provides business-to-business solutions for companies seeking to do e-business. "It's a myth that users won't come back if they didn't like the first introduction," Lipkin adds. "Launch early and make your users part of the feedback process; they are the perfect focus group."

Aliza Sherman is an entrepreneur and author of Cybergrrl: A Woman's Guide to the (Ballantine Books). She is currently working on her next book and new company.

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Are you paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.

Latest on Entrepreneur