You can be on Entrepreneur’s cover!

Former NFL Star Jason Avant Has a New Career -- In Trampoline Parks The athlete found a second act as a Launch Trampoline Park franchisee.

By Hayden Field

entrepreneur daily

This story appears in the April 2019 issue of Entrepreneur. Subscribe »

Brian Finke

Jason Avant has always been in the entertainment business. The former NFL receiver is an athlete by trade, but the business of football, he says, is about making sure fans have fun and providing them with an escape from reality. "That's what football is," Avant says.

Football is, in fact, what provided Avant with his own escape from reality decades ago. He grew up on the South Side of Chicago, where both drugs and violence were prevalent. When Avant discovered football, he found something much more worthy of his energy -- and he also found his way out. He played college football at the University of Michigan before signing with the NFL, where he played for the Philadelphia Eagles, the Kansas City Chiefs, and the Carolina Panthers.

When he retired from the sport in 2015, Avant looked for new ways to entertain the masses. In 2017 he became a franchisee of Launch Trampoline Park, spending his days making sure families have a safe, fun place to enjoy time together. He has two locations in New Jersey and plans to open a third in Delaware this year. And while football and franchising may seem like two very different ballgames, in Avant's eyes, they share one simple goal: to make people happy.

Related: 6 Sleep Habits and Early Morning Rituals of World Cup Champion Alex Morgan

Image Credit: Brian Finke

What's the biggest lesson you learned as a first-time franchisee?

You can't expect the franchise to do everything for you. The responsibility of the business rests on your shoulders. When you're in the NFL, you're spoiled because people take care of all the logistics -- where you're going, where you're eating -- because they want you to focus on the game. But as a franchisee, you have to create those systems, and organization is paramount. You have to know which vendors need to be paid, scheduling, hiring, firing, inventory, POS updates -- you have to be so in tune.

This was a big career change for you. What's your advice for other people thinking of getting into franchising?

First, ask yourself if you're the kind of person who can submit to the franchisor. The franchise model has restrictions to keep the brand and practices standard because they know the current model is successful. If you're more of a rebel, this may not be the best business for you. Then, do as much research as you can on a franchisor and their business model. Don't just think about where they are now; think about where they'll be when the market changes. I chose Launch because I felt they had a vision for the future. It's not just trampolines but anything that involves entertainment and fitness: rock climbing, laser tag, anything like that. And of course, look at the franchise agreement. How hands-on will the franchisor be, and what services will they provide to help you develop your new career?

Related: 23 Questions to Ask a Franchisor When You Meet Face to Face

What's helped make you successful with Launch so far?

You have to love what you do. Customers and employees can tell if you're there for the money or if you genuinely care about them, the business, and the people you're serving. Whatever you're doing, allow it to come from the heart. It's not a money grab. Be sincere, and you'll be successful.

How has that impacted the way you've built a team at your locations?

The happiest part of my job is the kids that work for me. Gen Z and millennial kids value experiences over money. They want to make money, sure, but they want to have fun doing it. The kids who work for us come back here even when they're not working. We go on trips to Six Flags together, we have Christmas parties, we have dodgeball tournaments. It's a great way to teach them that we want them to be successful but to also value their work experience. I want them to find the balance between making money and living a fulfilling life.

Hayden Field

Entrepreneur Staff

Associate Editor

Hayden Field is an associate editor at Entrepreneur. She covers technology, business and science. Her work has also appeared in Fortune Magazine, Mashable, Refinery29 and others. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Side Hustle

He Took His Side Hustle Full-Time After Being Laid Off From Meta in 2023 — Now He Earns About $200,000 a Year: 'Sweet, Sweet Irony'

When Scott Goodfriend moved from Los Angeles to New York City, he became "obsessed" with the city's culinary offerings — and saw a business opportunity.

Personal Finance

How to Get a Lifetime of Investing Experience in Only One Year

Plus, how day traders can learn a lesson from pilots.

Branding

94% of Customers Say a Bad Review Made Them Avoid Buying From a Brand. Try These 4 Techniques to Protect Your Brand Reputation.

Maintaining a good reputation is key for any business today. With so many people's lives and shopping happening online, what is said about a company on the internet can greatly influence its success.

Travel

Save on Business Travel with Matt's Flight's Premium, Only $80 for Life

This premium plan features customized flight deal alerts and one-on-one planning with Matt himself.

Science & Technology

Here's One Reason Urban Transportation Won't Look the Same in a Decade

Micro-EVs may very well be the future of city driving. Here's why, and how investors can get ahead of it.

Marketing

I Got Over 225,000 Views in Just 3 Months With Short-Form Video — Here's Why It's the New Era of Marketing

Thanks to our new short-form video content strategy, we've amassed over 225,000 video views in just three months. Learn how to increase brand awareness through short-form video content.