How Felix Martin-Aguilar Pivoted To Meet Customer Demand And Made ReWare A Success

Find out how ReWare grew from a start-up to over 200 stores with plans for global expansion, in just 3 years.

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Felix Martin Aguilar, CEO of ReWare, shares how they became South Africa’s most trusted seller of certified pre-owned smartphones. With one small business model change they launched ReWare in 2015. They initially partnered with Edcon Group and now they’ve grown to over 200 stores with partners like Massmart and JD Group. Find out how they did it and how they plan to take this innovative business international.

Daniel Newman

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Daniel Newman interviews leading entrepreneurs and finds out what the secret to their success is on his platform CEOwise. After running his design agency Druff Interactive for over 15 years he realised he should have been in a different place with his business after so many years. Determined to become a better entrepreneur Daniel is on a mission to learn from the best in the business. CEOwise documents his journey of learning.