How Albé Geldenhuys Founder And CEO Of USN Saw A Gap In A Saturated Market That Became A Billion Rand Business

Albé Geldenhuys started mixing products in his kitchen and grew USN into a billion-rand international business.

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Albé Geldenhuys, founder and CEO of the supplement brand USN, discusses how he saw the gap in the supplement market, how he grew his international company with no business knowledge and how he started out with no strategy but sales. He goes on to talk about some missteps he made early on while growing the business and how hiring the right people is vital when trying to grow a business.

Daniel Newman

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Daniel Newman interviews leading entrepreneurs and finds out what the secret to their success is on his platform CEOwise. After running his design agency Druff Interactive for over 15 years he realised he should have been in a different place with his business after so many years. Determined to become a better entrepreneur Daniel is on a mission to learn from the best in the business. CEOwise documents his journey of learning.