How Cairo Howarth, President of EFC Worldwide, Launched A Business That Grew An Industry

The EFC lost money on it's first ten events, but now its internationally recognised and a juggernaut of the African mixed martial arts scene. Find out how they built the business up and the tactics they employed to bring it onto the world stage.
CEO of Druff Interactive, Creator of CEOwise
1 min read
Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur South Africa, an international franchise of Entrepreneur Media.

The President of EFC Worldwide Cairo Howarth who, in partnership with his two brothers, has built up EFC to the biggest mixed martial arts brand in Africa. Find out how their approach disrupted the local MMA market before it even got off the ground, and how they grew it into the global force it is today.

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.

Latest on Entrepreneur

Entrepreneur Media, Inc. values your privacy. In order to understand how people use our site generally, and to create more valuable experiences for you, we may collect data about your use of this site (both directly and through our partners). By continuing to use this site, you are agreeing to the use of that data. For more information on our data policies, please visit our Privacy Policy.