How Cairo Howarth, President of EFC Worldwide, Launched A Business That Grew An Industry

The EFC lost money on it's first ten events, but now its internationally recognised and a juggernaut of the African mixed martial arts scene. Find out how they built the business up and the tactics they employed to bring it onto the world stage.

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The President of EFC Worldwide Cairo Howarth who, in partnership with his two brothers, has built up EFC to the biggest mixed martial arts brand in Africa. Find out how their approach disrupted the local MMA market before it even got off the ground, and how they grew it into the global force it is today.

Daniel Newman

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Daniel Newman interviews leading entrepreneurs and finds out what the secret to their success is on his platform CEOwise. After running his design agency Druff Interactive for over 15 years he realised he should have been in a different place with his business after so many years. Determined to become a better entrepreneur Daniel is on a mission to learn from the best in the business. CEOwise documents his journey of learning.