My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

News and Trends

New Franchise Association of South Africa Survey Reveals Why Franchises Are Opting For Shopping Centres Or Malls

It has been proven time and again that choosing the right location is key to success in franchising. Here are the results of the latest FASA (Franchise Association of South Africa) survey.
New Franchise Association of South Africa Survey Reveals Why Franchises Are Opting For Shopping Centres Or Malls
Image credit: Bigstock
Entrepreneur Staff
2 min read

You're reading Entrepreneur South Africa, an international franchise of Entrepreneur Media.

According to the latest FASA (Franchise Association of South Africa) survey, more franchises are choosing to be located at a shopping centre or mall.

“Before choosing a location, you should first consider the nature of your business and the ideal strategy for attracting customers. Doing your homework and research before choosing a location can determine the success or failure of your business,” says Morne Cronje, Head of Franchising at FNB Business.

Why you should place your franchise in a shopping centre or mall

Cronje shares why more franchises are located at shopping centres or malls:

  • Load shedding: Power outages form part of the main issues faced by businesses in our economy. Given that most shopping centres have invested in power generators, one of the benefits of having your franchise at a mall is that it shields your business operations from power cuts.

In fact, during these past few weeks of power outages, we have seen an increase in people visiting food courts to dine at various malls around the country.

  • More foot traffic: With your franchise being located at a mall, you immediately attract more customers and also gain their trust in your products and services.
  • Security: Your franchise has 24/7 security supplied. As a result, this attracts and also makes customers feel safer. The cost of security will also be shared amongst all the stores in the mall, which means it is not all on you like a stand-alone store.  
  • Good infrastructure: Shopping centres or malls generally have great infrastructure and the buildings are thoroughly maintained. The franchise doesn’t have to stress about maintaining the premises. Furthermore, shops are required to adhere to certain quality standard which benefits the brand.  
  • Landlord relationship: During economic tough times, having a good relationship with a landlord is very important because it will enable you to have an honest conversation to negotiate leases and payment terms.
  • Facilities: Shopping centres and malls provide a number of public services and facilities which provide convenience for consumers while shopping, such as parking space, restrooms, baby changing stations and facilities for people living with disabilities.

“Although renting space at an upmarket mall or shopping centre can initially be costly, businesses tend to benefit in the long term due to the advantage of a superior location and value-added benefits afforded to both consumers and businesses,” says Cronje.
 

More from Entrepreneur

New York Times bestselling author Nicole Lapin can help you pitch your brand to press and strengthen your media training.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Are you paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.

Latest on Entrepreneur