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The Honeymooners

Profile of online Honeymoon registry After I Do LLC

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This story appears in the November 2000 issue of Entrepreneurs Start-Ups magazine.

Who knows if perpetual bridesmaid duty prevents a woman from walking down her own aisle-but who cares, if it means becoming an entrepreneur. Liana Carlson, the unhitched 28-year-old founder of After I Do LLC (AfterIDo.com) came up with the concept for an online honeymoon registry while road-tripping with a fellow bridesmaid to a wedding in 1996. Since the site went live in 1998, she's been blessing gift-givers with more memorable options than the breadbox and towels she gave.

Since many people now marry at an age when they're already established, with probably two toasters to spare, Carlson wanted to devise a way for guests to contribute to honeymoon bliss-be it with money toward tickets or a pre-paid breakfast upon arriving at their destination.

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