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Spies Like You

How your business can benefit from a little corporate intelligence

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This story appears in the November 2000 issue of Entrepreneurs Start-Ups magazine.

How much money did Amazon.com make last year? Are pharmaceutical companies as profitable now as they were in Q1? What's the name and contact information for the CEO of DuPont? You don't have to be a super-sleuth to benefit from corporate intelligence; you just have to be well-informed. Just a few shrewd clicks can lead to a deluge of data on the hottest market trends, industry facts and statistics that will assist in making critical investment decisions or provide direction for your burgeoning business.

Take, for example, the vast information repository housed at Hoovers.com. While industry news, career management advice, and tips and trends in business travel are excellent, the link to companies and industries is indispensable. Not only can anyone access Hoover's current picks for the best and worst industries, but users also have access to encapsulated information on the products, staff, management and financial profiles of hundreds of companies. This is definitely the place to vacuum up the dirt and numbers on a company or industry of interest.

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