Subscribe to Entrepreneur for $5
Subscribe

Big Boost

Even though you've got a great idea, hurdles along the way can stop you dead. Find out how this entrepreneur bashed through the barriers to create a successful product.</P>

By
This story appears in the November 2000 issue of Entrepreneurs Start-Ups magazine.

One hot summer day in 1998, Stephanie Heroff of Minneapolis decided she just had to wear a top with spaghetti straps. Sounds simple enough-but, of course, there was that little problem that women everywhere can relate to: those pesky bra straps peeking out, and no decent alternative but the one-size-fits-all contraptions that come in cardboard boxes.

Determined to wear those spaghetti straps, Heroff decided to put her ingenuity to work and create a better solution. Her idea? Sew bra straps to the spaghetti straps so they couldn't separate, and then have small hooks in the top to hold a removable bra. Heroff was on to something: She had a tailor make about 30 prototypes for her friends to try, and they all raved, commenting on how someone at last understood the problems of summer clothes. "I started taking little surveys wherever I went, asking women if they ever wore tops with spaghetti straps," recalls Heroff, 30. "When the answer was no, the reason was always the same: Women didn't like their bra straps showing, and the shelf bra wasn't supportive enough."

Continue reading this article - and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.

Entrepreneur Editors' Picks