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Flower Power

A new line of jewelry incorporate semiprecious stones and fresh flowers.

This story appears in the November 2000 issue of Entrepreneurs Start-Ups magazine.

Jeniffer Kellogg's jewelry brings new meaning to the phrase "fresh as a daisy." The handmade pieces, fashioned from sterling silver and semiprecious gemstones, include tiny holders where the heads of fresh flowers can be inserted, allowing the wearer's look to change with every outfit. "This is the ultimate reusable jewelry," says the 29-year-old New York City entrepreneur. For the visually impaired, she's also got a line of sterling silver rings, necklaces and bracelets that include inspirational words in Braille.

A 1993 graduate of the Rhode Island School of Design who also apprenticed with an artist in Amsterdam, Kellogg began her career as a jewelry designer at age 11 when she made earrings out of papier-mache and sold the pieces at a boutique near the Capitol in her hometown of Washington, DC. After a stint as the advertising and marketing director of the Whitney Boin Studio in New York City-her schooling in the business side of the art world-Kellogg launched her own studio in February, using $25,000 in personal funds.

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