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Staying Put

Home Instead Senior Care franchise

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This story appears in the November 2000 issue of Entrepreneurs Start-Ups magazine.

Home isn't just shelter from the rain, but a catalyst for memories. And since the elderly cherish the most memories, it's especially tragic when they're forced to move into expensive, if not suspect, nursing homes. No one knows this better than Paul and Lori Hogan, founders of Home Instead Senior Care.

Since 1994, their Omaha, Nebraska, franchise has helped older people stay at home by offering in-home care, including limited assistance, supervision, light housework and companionship. And there is an added twist: The services are nonmedical, making them pleasantly affordable for those who can manage their own physical needs but still require some assistance.

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