This story appears in the
November 2000 issue of
Startups.
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Home isn't just shelter from the rain, but a catalyst for
memories. And since the elderly cherish the most memories, it's
especially tragic when they're forced to move into expensive,
if not suspect, nursing homes. No one knows this better than Paul
and Lori Hogan, founders of Home Instead Senior Care.
Since 1994, their Omaha, Nebraska, franchise has helped older
people stay at home by offering in-home care, including limited
assistance, supervision, light housework and companionship. And
there is an added twist: The services are nonmedical, making them
pleasantly affordable for those who can manage their own physical
needs but still require some assistance.
How did the company come about? Paul cites the demographics of
the time: "I targeted [the] huge void in any type of
nonmedical senior service." And like most entrepreneurs
who've filled a void, they've experienced phenomenal
success: Home Instead now claims 244 service offices in 41 states,
and 1999 revenues hit $45 million.
Relatives usually contact the franchise, sometimes just for
temporary respite. Caregivers are screened, trained, bonded and
insured-and usually become friends with their clients, leading to a
more permanent relationship. Or, as Lori puts it, "It's
almost like watching a flower bloom."
Make The Call
Home Stead Senior Care, (888) 484-5759, www.homeinstead.com
Contact Source
Paul Hogan, 604 N. 109th Ct., Omaha, NE 68154, phogan@homeinstead.com.
