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Argh!

What's your biggest pet peeve when you're shopping online?

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This story appears in the November 2000 issue of Entrepreneurs Start-Ups magazine.

Jezz Holland, 33, co-founderof Della.com, now joined with WeddingChannel.com

The impersonality-when you ask a question and get a form letter back, don't hear back in a timely manner or not at all. We've [devised] good customer service systems so you get a response every time you send an e-mail. We staff enough people so they can read e-mail carefully, do some investigation and respond.

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