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South African SMEs Are Slowing Down On Tech Adoption – Here's Why

Research shows nearly half of South African small businesses struggle with Internet connectivity.
South African SMEs Are Slowing Down On Tech Adoption – Here's Why
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Entrepreneur Staff
3 min read

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New research reveals South African small businesses aren’t able to adopt Cloud technology because of their connectivity problems. The third annual State of Small Business report from accounting software firm Xero, conducted in partnership with World Wide Worx (WWW) shows that over half (53%) of small businesses haven’t adopted cloud technology yet, due to connectivity problems. 

59% of respondents said that scheduled power outages by the national supplier posed a significant challenge for their business. In addition, 43% said that their Internet connection was ‘OK but not 100% reliable’. Other challenges cited include new technologies entering the market (29%) and compatibility with customers (45%).

Technology can provide stability 

The research represents the opinions of 400 South African small business owners and 200 South African accountants. Almost half (47%) said their staff were highly tech-literate, but more than two thirds (67%) don’t allocate budget for training employees to use the software provided.

“Our most recent State of Small Business report gives a real insight into what it’s like on the ground for small businesses in South Africa. In uncertain times like these, technology can provide stability,” says Colin Timmis, General Country Manager, Xero SA and professional accountant. 

“For example, cloud software can help overcome issues with connectivity. It helps to make your business more agile, meaning you can work from anywhere at any time. Being able to move when there are scheduled power cuts or patchy internet is crucial to keeping your business running.” 

A learning curve

Nearly all who had adopted cloud technology said that they noticed an increase in profit (98%) and an increase in efficiency (99%). More than half (51%) suggested that it had improved their ability to work anywhere, and a quarter (25%) said it had improved security. 

In addition, nearly two fifths (38%) said their IT set up was ahead of the curve. Over half (56%) said they use basic automation, whether in operational or accounting tasks. A quarter (25%) said they were using Internet of Things (IoT) technology, followed by cloud computing (19%). 

“It’s great that South Africa’s small businesses are seeing the benefits of adopting technology. But there will be a learning curve for anyone using new software and employees shouldn’t be expected to self-teach. Because people are more tech-savvy than they used to be, training normally only takes a few hours. It could make all the difference in getting return on investment on the technology that you buy,” says Timmis.

Other key findings from the research reveal:

  • Three quarters (79%) of small businesses claim that accounting software support is very important
  • Three quarters (78%) of respondents use accounting software to manage financial records and over half (55%) are using desktop solutions. 
  • Only one fifth (22%) are using cloud accounting tools and nearly a quarter (23%) still do their books manually.
  • Only a tiny proportion of respondents (0.25%) are using AI and machine learning.

Download the report in full here

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