The Co-Founder of Vita Coco on the Early Coconut Water Wars and Where His Company Is Going Next (Podcast) Michael Kirban discusses how he built the company to become the dominant player in a relatively new beverage space.
By Stephen J. Bronner •
By Stephen J. Bronner •
Stephen J. Bronner writes mostly about packaged foods. His weekly column is The Digest. He is very much on top of his email.
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The hardest step is usually the first one, he says. So make it short.
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