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Titan Up

JA is whipping our youngsters into entrpreneurial shape.

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This story appears in the November 2000 issue of Entrepreneur. Subscribe »

Do you have what it takes to guide your company to the top of the competitive CyberPen industry? That's the question posed to students 13 and older by the JA Titan interactive business simulation. A partnership between nonprofit economic educational organization Junior Achievement and Web media company Lycos has brought JA Titan online for all comers at www.jatitan.lycos.com.

This isn't a run-of-the-mill Internet game. Young entrepreneurs-to-be head up their own fictional CyberPen company. There are company and industry reports to pore over, executives to consult and production analyses and sales graphs to look at. JA Titan consultant Andrew Bernstein boils down the program he helped launch: "You, a kid, are a CEO and run your own virtual company and act as if it's on a quarterly basis. You make decisions as if it were a publicly traded company."

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