Who Wants To Be A Millionaire?

Not as many people as you might think
Magazine Contributor
1 min read

This story appears in the November 2000 issue of Entrepreneurs Start-Ups magazine. Subscribe »

When you were little, it was all about having the best bike and toys around. You fantasized about being waited on in a Richie Rich mansion. But now that you're older, wiser and on your way down the entrepreneurial road, does that quest for wealth still occupy you?

Not necessarily. A recent survey commissioned by the American Association of Retired Persons (AARP) shows one-third of respondents aged 18 and over said they didn't want to be wealthy. While that's still a minority (as two-thirds were willing to give wealth a try), 80 percent feared wealth would change them for the worse.

The mystique of riches appears to be waning, says Melinda Blackman, assistant professor of industrial organizational psychology at California State University, Fullerton. Blackman holds the media partly responsible. "With the prevalence of millionaires, the media is showing the downfall of these individuals and making it very public," she says. "People realize wealth is not a panacea."

Focusing on traditional values-family, friends, volunteer work-still seems to outweigh wealth in terms of motivation.

More from Entrepreneur

David provides constructive insight to help businesses focus on their company growth, build brand awareness and know when and how to raise money.
Book Your Session

For a limited time only, get this bundle of Entrepreneur PressĀ® titles for less than $30 (60% OFF) on our bookstore when you use "LEAP" at checkout.
Buy Now

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.