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Microsoft's Next Conquest

Will .NET conquer the Net?

This story appears in the November 2000 issue of Entrepreneur. Subscribe »

OK, so you're the richest company in the world. You have a monopoly in PC operating systems that you've leveraged into overwhelming dominance in desktop productivity applications and programming languages. You have a decent share of the server market and are the third- or fourth-largest commercial presence on the Internet. Beauty, right?

But then the government rewards you for bringing hundreds of billions of dollars into the U.S. economy by trying to split you in two, which lops a third off your stock's value and sets off a string of me-too lawsuits against you from here to Brussels. That's bad, but you'll survive it. Your real problem is that your market space is in the process of moving to cyberspace-without you.

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