On The Fly
After the lucrative jet-set crowd? Have you tried the airport?
Want to reach the upper echelons of corporate America? Try the airport: Airport advertising is taking off as companies realize its effectiveness in reaching captive audiences of frequent fliers-those well-educated prospects whose household incomes inch close to an average of $140,000 per year.
According to Joe Evans, CEO of Sky Sites Inc. (www.skysites.com), a New York City media company that specializes in airport advertising, airport media represent a diverse array of products that pinpoint the desirable customers who frequently fly. Advertisers can purchase large, illuminated displays in such high-traffic areas as the heads of concourses and entrances to baggage claims, or buy media around frequent-flier clubs. Businesses can even reach a smaller segment of individuals, like those flying in from Europe or the West Coast. Says Evans, "We can actually map out how a company can reach virtually everyone who walks through that airport."
Continue reading this article - and everything on Entrepreneur!
Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.
Entrepreneur Editors' Picks
-
These Co-Founders Are Using 'Quiet Confidence' to Flip the Script on Cutthroat Startup Culture and Make Their Mark on a $46 Billion Industry
-
My 7-Year-Old Daughter Started Selling Eggs. Here's What She Taught Me About Running a Startup.
-
Why You Need to Become an Inclusive Leader (and How to Do It)
-
Career Transitions You Can Make in Your 40s and 50s
-
Billionaire Naveen Jain Is an Expert at Disrupting Fields He Has No Experience In. His Secret Sauce for Building Multi-Million Dollar Companies? 'You Have to Come as Naive.'
-
4 Principles to Develop Next-Level Leadership at Your Company
-
This Filipino American Founder Is Disrupting the Beverage Aisle by Introducing New Flavors to the Crowded Bubbly Water Market
