Subscribe to Entrepreneur for $5
Subscribe

On The Fly

After the lucrative jet-set crowd? Have you tried the airport?

By
This story appears in the November 2000 issue of Entrepreneur. Subscribe »

Want to reach the upper echelons of corporate America? Try the airport: Airport advertising is taking off as companies realize its effectiveness in reaching captive audiences of frequent fliers-those well-educated prospects whose household incomes inch close to an average of $140,000 per year.

According to Joe Evans, CEO of Sky Sites Inc. (www.skysites.com), a New York City media company that specializes in airport advertising, airport media represent a diverse array of products that pinpoint the desirable customers who frequently fly. Advertisers can purchase large, illuminated displays in such high-traffic areas as the heads of concourses and entrances to baggage claims, or buy media around frequent-flier clubs. Businesses can even reach a smaller segment of individuals, like those flying in from Europe or the West Coast. Says Evans, "We can actually map out how a company can reach virtually everyone who walks through that airport."

Continue reading this article - and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.

Entrepreneur Editors' Picks