Franchises

Advertising Alphabet Soup-The CPC

A simple guide to decoding advertising lingo
1 min read
Opinions expressed by Entrepreneur contributors are their own.

Are you getting bombarded with acronyms again? When you're looking to generate advertising revenue through your Web site, there are so many terms to keep straight. And potential advertisers seem to have different expectations.

While the most common way to put a price on your Web site's page impressions for potential advertisers is the CPM (cost per thousand impressions), some advertisers ask for a CPC instead.

CPC (cost per click) means advertisers will pay you each time a visitor clicks on their banner ad and goes to their Web site. While an average CPM might be $20, an average CPC could be more like $2.

Aliza Sherman is an entrepreneur and author of Cybergrrl: A Woman's Guide to the World Wide Web (Ballantine Books). She is currently working on her next book and new company.

More from Entrepreneur

Grow Your Business at Entrepreneur LIVE! Join us on Nov. 16 in Brooklyn, NY, to learn from legends like Danica Patrick and Maria Sharapova, pitch our editors, meet with investors, and potentially walk away with funding!
Register here

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Apply Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.