Full access to Entrepreneur for $5
Subscribe

Advertising Alphabet Soup-The CPC

A simple guide to decoding advertising lingo

By
Opinions expressed by Entrepreneur contributors are their own.

Are you getting bombarded with acronyms again? When you're looking to generate advertising revenue through your Web site, there are so many terms to keep straight. And potential advertisers seem to have different expectations.

While the most common way to put a price on your Web site's page impressions for potential advertisers is the CPM (cost per thousand impressions), some advertisers ask for a CPC instead.

CPC (cost per click) means advertisers will pay you each time a visitor clicks on their banner ad and goes to their Web site. While an average CPM might be $20, an average CPC could be more like $2.

Aliza Sherman is an entrepreneur and author of Cybergrrl: A Woman's Guide to the World Wide Web (Ballantine Books). She is currently working on her next book and new company.

Written By

Aliza Sherman is a web pioneer, e-entrepreneur and author of eight books, including

PowerTools for Women in Business.

Her work can be found at mediaegg.com.