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Attending an International Trade Show

Next stop: hundreds of sales leads

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This story appears in the November 2000 issue of Entrepreneur. Subscribe »

Want to get into international trade? Try international trade shows. According to Chris Griffin, vice president of customer relationship management for Expanded Learning Inc., a sales training and presentation company, trade shows are increasing in number and popularity outside the United States.

"While the U.S. may have the richest economy, we represent only 4.5 percent of the world population," notes Griffin. "That [leaves] a lot of people who need products and services." The highest growth rate for trade shows worldwide is in traditional industries, such as auto, health care and technology.

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