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Spraining Cats & Dogs

Fido broke a leg, but that's OK-your employees have pet insurance.

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This story appears in the November 2000 issue of Entrepreneur. Subscribe »

Looking for some creative benefit ideas? Consider health insurance for your employees' pets.

Just as technological advances have increased human health-care costs, new and more expensive treatments are helping pets live longer but are not always affordable, often forcing devoted owners to make painful choices. The solution? Health insurance for pets. Introduced about 20 years ago, the product has just recently started joining the menu of optional perks at companies looking for ways to attract and retain workers.

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