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East Meets West

Asian Americans have money, Net savvy and entrepreneurial fire. Media magnate Jeff Yang explains how to tap both their talent and dollars.

This story appears in the November 2000 issue of Entrepreneur. Subscribe »

Although Asian Americans make up just 4 percent of the U.S. population, they are the nation's fastest-growing ethnic group, expected to constitute 12 percent by 2020. In 1994, even before helping to lead the Internet explosion, the U.S. Census Bureau reports Asian Americans had average household incomes of $52,562, compared with $45,034 for white Americans. We asked Jeff Yang, 32, CEO of aMedia Inc. and publisher of aMagazine: Inside Asian America, which has a circulation of 200,000, about how to tap into this community.

Give us some insight into the major Asian American communities.

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