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Pizza Pleasers

Who says family and work can't co-exist?

This story appears in the November 2000 issue of Entrepreneur. Subscribe »

Goodfella's is the name and family is the game. Since 1993, brothers Scot and Marc Cosentino and brother-in-law E. Jay Myers (37, 38 and 36, respectively) have been serving up gourmet pizzas to New Yorkers with Goodfella's Brick Oven Pizza. With no background in food service, $75,000 among the three of them and a love for food and family, Scot, Marc and Myers set out to create a business that would put them on the map. They opened their first restaurant on Staten Island in January 1993 with competition from five other pizzerias within 10 blocks. With no air conditioning, a refrigerator from their house and a teeny mixer, they cleaned their windows and typed up a menu.

"In the beginning, we went to food distributors and said, 'Give us the best of everything,'" Scot remembers. "And that's how we put together the taste-not by any recipe, not by any standards. We just started throwing things together."

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