Romacorp Inc. is hoping Tony Roma's won't just be famous for
ribs anymore. The chain has created an alternative experience to
its more than 200 restaurants worldwide. Tony Roma's "Rib
Grills," which offer a more casual dining experience and a new
menu of flame-grilled entrees, have already experienced a visit
frequency 30 percent higher than traditional Tony Roma's
restaurants. Rib Grills were released to franchisees in the summer
of 1999; so far, two franchise units and 16 company-owned stores
are in operation and six to eight are in development, while another
20 units are expected to open over the next 18 months. Franchisee
Andy Gladstein, for one, had 1999 annualized sales of $3.2 million
and projects 2000 sales of $3.3 million for his Indianapolis-based
Rib Grill. Start-up costs average $1.5 million.
"Lethal to gum, but friendly to the environment"
according to one of their mottos, Gumbusters North
America Inc. is hoping to gain 18 new franchises in 2000, its
first year in business. The subsidiary of InnoCleaning Concepts is
offering franchisees exclusive territories with little to no
competition. Start-up costs range from $37,000 to $130,000,
depending on the size of the territory, and include a week of
training at the headquarters as well as other support.
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