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Renaissance Man

From retail to radio, this computer guy is in the know.

This story appears in the November 2000 issue of Entrepreneur. Subscribe »

Few retailers would purposely turn down a sale, but that's exactly what John Frazzini did when an 80-year-old couple came into his store looking to purchase a computer. As the owner of three Computer Renaissance stores in the Chicago area, Frazzini refused to sell them a computer when they couldn't tell him why they wanted one.

Instead of recommending an expensive, high-speed, top-of-the-line machine, he signed them up for his free introductory computing classes. When the couple returned with their answer, Frazzini returned with a system to fit their needs.

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