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Minorities in franchising: what works, what doesn't and what can be done about it

This story appears in the November 2000 issue of Entrepreneur. Subscribe »

There's an interesting dichotomy at work when it comes to minorities in franchising. In general, if you talk to minority franchisees, they're enthusiastic about the process. When you talk to franchisors and franchise organizations, they express an awareness of how valuable minority franchisees are to the bottom line. And according to the Milken Institute, minorities will become an even more significant percentage of the American landscape with their numbers expected to reach about 50 percent of the population by 2050.

Yet despite all the good vibrations, minority franchise numbers are still extremely low, and the franchise community says most sectors need to conduct outreach efforts to pull in more of this market.

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