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The Tribe Has Spoken

Anybody can start a business . . . but not everybody makes it. Meet the <i>entrepreneurial </i>survivors.

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This story appears in the November 2000 issue of Entrepreneur. Subscribe »

How peanut butter and jelly sandwiches started is a mystery. All historians know is that during World War II, soldiers in the U.S. Army were eating them. But nobody knows who the first person was to slap such a pairing together between bread.

Why does this matter to you? Well, if you're reading this article, chances are you're about to start your own company, which means you're probably going to be strapped for cash, and PB&J may well be the only thing you can afford to eat. So now you have something to think about between those long, lingering bites of your sandwich.

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