Spreading Holiday Cheer To Your Customer, Part 2

Read why a simple smile can make a difference during the hectic shopping season.
1 min read
Opinions expressed by Entrepreneur contributors are their own.

The following are some simple courtesies that can create goodwill with your customers:

  • Set business hours that accommodate a variety of working schedules.
  • Make sure your merchandise is clearly marked and neatly displayed.
  • Remember the names of your customers, ask how they're doing and give them individual attention.
  • Offer a variety of payment options, such as credit cards, installments, checks, cash or personal accounts.
  • Follow up with your customers after each sale to ensure that everything is satisfactory.
  • Smile warmly and often, listen attentively, and regularly and sincerely say "thank you."
  • Your marketing efforts can be as hard-hitting and exact as a Sampras serve, but without the spirit of goodwill and courtesy to reinforce their message, they provide a hollow victory.

See our tip on Wednesday, October 25 for part 1 of this article.

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Amplify your business knowledge and reach your full entrepreneurial potential with Entrepreneur Insider’s exclusive benefits. For just $5 per month, get access to premium content, webinars, an ad-free experience, and more! Plus, enjoy a FREE 1-year Entrepreneur magazine subscription.
Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.

Latest on Entrepreneur