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Advertising on the Cheap

Think advertising is beyond your means? Not with these low-cost and no-cost options.

This story appears in the November 2000 issue of

Advertising can be a costly, often prohibitive proposition for small businesses. But homebased business owners shouldn't consider themselves to be the "poor second cousins" of big business, shut out of the advertising opportunities available to their rich relatives. Here are some no-cash tips that can help you get your small-business foot in those big-buck doors.

Print Ads

The design and layout of your print ads, whether for daily or weekly newspapers, free shoppers, direct mail or coupon inserts, will be handled at no charge through the publication or direct mail house doing the distribution. Your media sales rep will show you samples of award winning print ads to get you in the mood.

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