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Infotainment King

Jim Caldwell's infomercial success has audiences across the globe tuned in.

This story appears in the November 2000 issue of

When Jim Caldwell hosted the game show Tic Tac Dough in the 1980s, he gave away money and prizes while entertaining viewers. Now this TV-host-turned-entrepreneur has gotten in on a different kind of TV game: showcasing products through infomercials.

Caldwell, 49, first hosted an infomercial in 1986, as time when this marketing vehicle was still in its infancy. Intrigued by the format, he ended up being the host and executive producer of 35 infomercials in 1988. But it was his experience working with Kevin Harrington, one of the founders of the industry trade group Electronic Retailing Association, that made him realize the real name of the game was to work for a piece of the profits of each product.

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