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Creating A Cohesive Brand Image

So what if you're not Nike or Pepsi? You still need a unique and professional brand.

By
This story appears in the November 2000 issue of HomeOfficeMag.com.

Variety may be the spice of life, but not when it comes to marketing your business-especially when you're creating a brand image to set you apart from the competition.

Branding is a way to help companies of all sizes achieve the highest level of professional awareness. It's also one of those 50-cent marketing words used by super-successful companies like Nike, whose "swoosh" logo has become synonymous with its brand.

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