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Listen To Your Customers

Want to know what your customers are thinking? Just ask.

By
This story appears in the November 2000 issue of HomeOfficeMag.com.

You don't need to spend thousands of dollars on focus group research to determine what your customers want. Here are some inexpensive ways to dig deep into your customers' psyches-without digging into your own pockets-for invaluable feedback.

Postcards. Less costly to prepare than other direct-mail efforts, postcards can be sent out overnight and never have to overcome the obstacle of getting "opened." This is also a great way to gauge response to limited-time offers, certain services or periodic discounts.

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