What Is A Microsite?

A look at going beyond the banner
1 min read
Opinions expressed by Entrepreneur contributors are their own.

If you're looking to sell advertising on your site but your potential advertisers are looking to go "beyond the banner," would you know what to offer them?

A microsite is an extension of your own Web site that provides visitors with additional information and resources while promoting your advertiser. Microsites are like mini Web site, often only a handful of pages but sometimes more extensive. There's co-branding on the microsite, which means not only displaying your logo but also prominently displayed logos for your advertiser, usually with links to their Web site as well as links back to your main site.

Microsites must be focused on a particular goal, such as getting visitors to take a survey, subscribe to an e-newsletter or register to receive additional information. Or it could be focused on selling a particular product relevant to your visitors. Ultimately, a microsite helps to facilitate a larger interaction between your advertiser and visitors beyond what clicking on a banner can do.

Aliza Sherman is an entrepreneur and author of Cybergrrl: A Woman's Guide to the World Wide Web (Ballantine Books). She is currently working on her next book and new company.

More from Entrepreneur

Learn to be a better leader and develop successful marketing and branding strategies with Dr. Patti Fletcher's help.
Book Your Session

For a limited time only, get this bundle of Entrepreneur PressĀ® titles for less than $30 (60% OFF) on our bookstore when you use "LEAP" at checkout.
Buy Now

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.