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Weed Workouts Are Coming To A Gym Near You

Ganja at the gym? Not exactly, but CBD has hit the workout circuit, and some entrepreneurs say that's just the beginning.

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This story appears in the October 2019 issue of Green Entrepreneur. Subscribe » You're reading Entrepreneur Green Entrepreneur, an international franchise of Entrepreneur Media.

The fitness world is always looking for some shiny new trend to obsess over. And if Jim McAlpine has his way, it will be a smart dose of marijuana to help you crush those biceps curls and power through Pilates. But first things first. Right now, the obsession is with weed’s more legal side.

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CBD is having a moment in fitness. Despite the lack of definitive science, its reputation as a natural anti-inflammatory and pain reliever has led it to become a popular ingredient for recovery from the wear and tear of hard workouts. It hasn’t hurt that the World Anti-Doping Agency removed CBD from its list of banned substances in 2017, suggesting CBD’s safety for competitive athletes. The high-profile fitness brand Equinox now uses CBD products for massages, promotes them in its online publication, Furthermore, and has equipped its first treadmill-only gym in Manhattan with a water bar that serves CBD-infused H20. Not to be outdone, this spring another iconic workout brand, SoulCycle, started selling Lord Jones CBD oil and body lotion online and in its studios.  

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