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The Race To Create Faster-Acting Edibles

The biggest problem for the edibles industry is how to make their products kick in faster. The race is on.

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This story appears in the October 2019 issue of Green Entrepreneur. Subscribe » You're reading Entrepreneur Green Entrepreneur, an international franchise of Entrepreneur Media.

A few years ago, edibles started showing up in the last place anyone wanted to see them. The obituaries. 

Lew Robertson | Getty Images

First, 19-year-old student Levy Thamba Pongi visited Denver during spring break of 2014 and jumped off a motel balcony after eating a marijuana cookie. Less than a year later, also in Colorado, a seemingly happy 23-year-old named Luke Goodman died by suicide on a ski vacation in Keystone -- a tragedy his family blames on cannabis candy. Earlier that day, he’d tried a couple of pieces, and when he didn’t feel anything, popped a few more -- four peach tarts and one red velvet in all, five times the recommended dose.

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