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How Do You Build a Customer Base? Follow These Steps.

It starts by asking questions. And ends by asking more questions.

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This story appears in the December 2019 issue of Entrepreneur. Subscribe »

Q: I just launched a company, but I’m struggling to connect with my first customers. Help! -- Lisa, Oklahoma City

Before I started my businesses, I was a journalist. And rule number one when writing is this: Know your audience

Federico Gastaldi

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