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Shower Power

Running a succesful business . . . out of a shower stall? Why you might want to check out business incubators

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This story appears in the December 2000 issue of Entrepreneurs Start-Ups magazine.

Talk about starting small: Last year, Vinny Pasceri and Jim Kazukietas, both 21, launched ProductivityNet Inc.-a software company whose products allow administrators to monitor computer networks remotely-in a shower stall at Rensselaer Polytechnic Institute's on-campus business incubator in Troy, New York. Surprisingly, personal space hasn't been an issue. "It's a nice, cozy office," jokes Pasceri, the company's CEO. "There were no more spots in the incubator center, and we wanted to move in. We painted the walls, but if you look closely, you can still see the blue shower tiles."

All problems with mildew aside, Pasceri and Kazukietas proved size doesn't matter much when you've got a great concept. Last year, the school's Severino Center for Technological Entrepreneurship invested $20,000 of seed capital into the shower-stall start-up, choosing ProductivityNet's business plan over 40 others. "They have a really good product idea," says Bela Musits, director of the incubator program. "It certainly looks like there's a large enough market out there."

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