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License To Profit

Not a creative genius? You don't have to be if you can find a product that's available to license.

This story appears in the December 2000 issue of Entrepreneurs Start-Ups magazine.

Think you have to come up with some brilliant technology to profit from it? Not so. Licensing may be the answer for you, and it's just gotten easier. With, an online technology transfer marketplace started last year by Craig Zolan, 31, you can search through lists of the latest technologies from top-notch research and development universities all over the world (hence the "U" in UVentures)-including such big-name schools as Cornell and Dartmouth.

There are about 75 institutions listing more than 5,800 technologies on the site-ranging from video and image searching to biotech and information technologies-available for browsing at no charge. Says Zolan, "It's difficult to pigeonhole the site into one specific technology."

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