📺 Stream EntrepreneurTV for Free 📺

Google Is Adding Spam Detection and Verified Business SMS to Messages So you know that appointment confirmation isn't spam.

By Christine Fisher

entrepreneur daily

This story originally appeared on Engadget

Google via engadget

Businesses often send one-time passwords, account alerts and appointment confirmations via text. But if you've ever received one of those, you know they tend to come from a random number, and bad actors can take advantage of that by disguising phishing scams as one of those messages. To protect users, Google will soon verify SMS messages from registered businesses.

When you receive a message from a verified business, you'll see the company name, logo and a verification badge in the message thread. Businesses must sign up to use Verified SMS, and so far, 1-800-Flowers, Banco Bradesco, Kayak, Payback and SoFi are on-board. Verified SMS is rolling out gradually in the US, Brazil, Canada, France, India, Mexico, Philippines, Spain and the UK.

Google is also adding real-time spam detection. When Google suspects a message is phishy or garbage, it will show a spam warning in Messages. You can help improve the feature by reporting spam texts and vouching for texts from legitimate businesses.

Image credit: Google

All of this is in addition to the Rich Communication Services (RCS) that Google introduced last month. Thanks to that feature, Android users in the US can get added Messages perks, like being able to chat over Wi-Fi, send high-quality messages and get read receipts.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Starting a Business

Most People Have No Business Starting a Business. Here's What to Consider Before You Become an Entrepreneur

You need to find the right business opportunity at the right time and take the right steps to beat the odds.

Leadership

AI vs. Humanity — Why Humans Will Always Win in Content Creation

With the proliferation and integration of AI across organizations and business units, PR and marketing professionals may be tempted to lean into this new technology more than recommended.

Growing a Business

Who You Hire Matters — Here's How to Form a Team That's Built to Last

Among the many challenges related to managing a small business, hiring a quality team of employees is one of the most important. Check out this list of tips and best practices to find the best people for your business.

Leadership

This Leadership Technique is the Secret to Optimal Team Performance

Through my experience in business, I've found one particular leadership technique that works better than others.

Management

7 Ways You Can Use AI to 10x Your Leadership Skills

While technology can boost individual efficiency and effectiveness, it's essential to balance their use with human intuition and creativity to avoid losing personal connection and to optimize workplace satisfaction.

Business News

Passengers Are Now Entitled to a Full Cash Refund for Canceled Flights, 'Significant' Delays

The U.S. Department of Transportation announced new rules for commercial passengers on Wednesday.