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How Wahlburgers Finds Success Through Feedback

By paying attention to what customers truly wanted, the food-service brand boosted business.

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This story appears in the January 2020 issue of Entrepreneur. Subscribe »

In Wahlburgers’ early days, the company surveyed its audience with a simple question: Who do you believe our competitors are?

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Patrick Renna was sure he knew the answer. He’d joined the company as CFO in 2015 and would become president in 2019. The way he saw it, the competition was full-­service restaurants -- Red Robin, Chili’s, Applebee’s, and so on. But to his surprise, some customers disagreed.

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