Instagram Offers Access to DM's on the Web

The social network is rolling out desktop direct messaging to a 'small percentage' of users worldwide
Instagram Offers Access to DM's on the Web
Image credit: Instagram via engadget

Free Book Preview Winfluence

Get a glimpse of how to influence your audience’s buying habits using traditional and unconventional influencer marketing techniques.
2 min read
This story originally appeared on Engaget

Instagram on the web has long played second fiddle to the mobile apps (look at how long it took to get notifications), but that gap is about to narrow considerably. The social network is rolling out direct messages on the web to a "small percentage" of users worldwide as part of a public test following internal experiments in 2019. Much like on your phone, you can participate in regular and group chats, share photos, 'like' messages and receive notifications. More news on a possible wider release is coming in the future, Instagram told The Verge.

The strategy is in line with Facebook's broader goal of a more private experience with a greater focus on messaging than in the past. It ultimately hopes to offer unified messaging across its core plaforms (Facebook, Instagram and WhatsApp).

If web DMs are widely available in earnest, they could be very helpful for everyone from businesses dealing with customers through to everyday users keeping up with friends during lunch breaks. On top of this, it fills a big gap in Facebook's strategy -- you could already use the web to chat on Facebook Messenger or WhatsApp, so it only makes sense to offer similar access to the Instagram crowd.

More from Entrepreneur

Our Franchise Advisors will guide you through the entire franchising process, for FREE!
  1. Book a one-on-one session with a Franchise Advisor
  2. Take a survey about your needs & goals
  3. Find your ideal franchise
  4. Learn about that franchise
  5. Meet the franchisor
  6. Receive the best business resources
Entrepreneur Insider members enjoy exclusive access to business resources for just $5/mo:
  • Premium articles, videos, and webinars
  • An ad-free experience
  • A weekly newsletter
  • Bonus: A FREE 1-year Entrepreneur magazine subscription delivered directly to you
Whether you want to learn something new, be more productive, or make more money, the Entrepreneur Store has something for everyone:
  • Software
  • Gadgets
  • Online Courses
  • Travel Essentials
  • Housewares
  • Fitness & Health Devices
  • And More

Latest on Entrepreneur