It's a Site, It's a Brand, It's a...

How to use your domain name as a brand
1 min read
Opinions expressed by Entrepreneur contributors are their own.

Think of your domain name as a brand. You might have www.YOURCOMPANYNAME.com or you might have thought of a clever, memorable name relevant to your business.

For example, in 1995 my former company, Cybergrrl Inc., created a Web site called Femina.com, the first search engine for women-related Web sites. While Cybergrrl was our primary brand, Femina.com quickly gained a strong following, particularly among librarians and researchers. Femina.com had its own logo and the Web site had its own "look and feel," meaning a design that was in line with its purpose.

We promoted Femina.com as a unique Web "property," offering sponsorships to advertisers for the site and marketing it online as its own entity. From day one, we looked at Femina.com as a brand, not just a Web site, and that thinking paid off. Five years later Femina.com remains a strong brand name with women online. So remember: It's not just a Web site, it's a brand.

Aliza Sherman is an entrepreneur and author of Cybergrrl: A Woman's Guide to the World Wide Web (Ballantine Books). She is currently working on her next book and new company.

More from Entrepreneur
Our Franchise Advisors will guide you through the entire franchising process, for FREE!
  1. Book a one-on-one session with a Franchise Advisor
  2. Take a survey about your needs & goals
  3. Find your ideal franchise
  4. Learn about that franchise
  5. Meet the franchisor
  6. Receive the best business resources
Entrepreneur Insider members enjoy exclusive access to business resources for just $5/mo:
  • Premium articles, videos, and webinars
  • An ad-free experience
  • A weekly newsletter
  • Bonus: A FREE 1-year Entrepreneur magazine subscription delivered directly to you
Make sure you’re covered for physical injuries or property damage that occur at work by
  • Providing us with basic information about your business
  • Verifying details about your business with one of our specialists
  • Speaking with an agent who is specifically suited to insure your business

Latest on Entrepreneur