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For His Own Good

Experts tell one man the truth about his Web site.

This story appears in the December 2000 issue of Entrepreneur. Subscribe »

You think your new Web site is pretty good, right? But with a little tweaking, it could be really good. Run your Web pages through the wringer and tighten up your site. For a ton of handy tips on how to do just that, check out what our Internet experts discovered as they picked apart, piece by piece, a Web site launched by one of our readers. It's the Internet equivalent of taking your car to the garage for a tuneup-and the constructive criticism that results could help a so-so site shine like a star.

Get A Load Of This

For starters, know that first-time visitors notice the time it takes to load the first page. Nothing drives your audience away faster than making them wait around for fat graphics files to show up. The "eight-second rule" isn't a bad idea for a benchmark. Anything slower than that needs some attention. If you're not sure which graphics are the problem children, try using Web Site Garage's GIF Lube tool. The GIF Lube will check your site, compress your images and show you the faster-loading results.

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