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You Are What You Drive

Does your car reflect your business image?

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This story appears in the December 2000 issue of Entrepreneur. Subscribe »

You've worked hard for your success, and you reward yourself by buying your dream car, a cherry-red Porsche. But are you making a business faux pas by indulging yourself? Sure, a Porsche always says expensive, which might let others know you're a bona fide success, but it may also tell clients and employees that you're not focused enough and are playing more than you should.

Buying a business car to reflect your image can be tricky. Images are a language that signals to others who you are. Just like your clothes, your business vehicle is a clue to your character.

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