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You've Got Personality

Let it guide you to the right business.

This story appears in the December 2000 issue of Entrepreneur. Subscribe »

You may have a passion for entrepreneurship, but if you don't take your core personality traits into account, your new venture could be destined for failure.

"Your personality traits will help you select the best industry," says Marc Becker, a business psychologist in Anaheim Hills, California, "and that will help you weather adversity during the start-up process.'

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