Ahead of the Curve
The twisters of Wetzel's Pretzels are touching down everywhere
Anybody could have seen this one coming. When your name is Wetzel, the title of "pretzel-making tycoon" is practically set in stone. Thus goes the saga of Rick Wetzel, president and co-founder of Wetzel's Pretzels LLC. In a little more than six years, Wetzel and CEO Bill Phelps have built their fresh-baked pretzel franchise to 127 units nationwide, a far cry from their humble beginnings manning the counters of their first store.
Wetzel has led his franchise into groundbreaking territory, introducing his assortment of hand-rolled pretzels and a 30-minute freshness guarantee to such nontraditional venues as universities, stadiums and airports nationwide, as well as in Australia, Canada, Puerto Rico and Taiwan.
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