Subscribe to Entrepreneur for $5
Subscribe

Ahead of the Curve

The twisters of Wetzel's Pretzels are touching down everywhere

By
This story appears in the December 2000 issue of Entrepreneur. Subscribe »

Anybody could have seen this one coming. When your name is Wetzel, the title of "pretzel-making tycoon" is practically set in stone. Thus goes the saga of Rick Wetzel, president and co-founder of Wetzel's Pretzels LLC. In a little more than six years, Wetzel and CEO Bill Phelps have built their fresh-baked pretzel franchise to 127 units nationwide, a far cry from their humble beginnings manning the counters of their first store.

Wetzel has led his franchise into groundbreaking territory, introducing his assortment of hand-rolled pretzels and a 30-minute freshness guarantee to such nontraditional venues as universities, stadiums and airports nationwide, as well as in Australia, Canada, and .

Continue reading this article - and everything on Entrepreneur!

We make some of our best content available to Entrepreneur subscribers only. Become a subscriber for just $5 to get an ad-free experience, exclusive access to premium content like this, and unlock special discounts.

Entrepreneur Editors' Picks