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Marketing to Professionals

How do you approach busy attorneys? Our homebased expert will tell you.

This story appears in the December 2000 issue of

Question: I recently completed a legal nurse consulting certification program and opened my own consulting business, providing medical information to lawyers handling civil or criminal cases. I'm having difficulty marketing to attorneys and getting the opportunity to explain the benefits of my services. What do you suggest? I want to present myself in the most professional manner possible, and cold calls don't seem to be the best way to approach a busy attorney.


Sydney, Illinois

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