The Future Of SOHO
What forces are shaping tomorrow's homebased entrepreneur?
Take a look in the home office of Kevin Karten. Six years ago, the former investment banker ditched the steady paycheck, camaraderie and relative stability of the corporate hive to go it alone, starting a homebased general contracting business in Hollywood, Florida.
Today, his home office has 10 lines for phones, faxes and modems, flexible hours plied from a custom workspace, and more than enough business to keep his income higher than the average national homebased business household figure of $63,000 a year. Kevin's wife, Alisa, left her post with an international public relations firm to launch her own consulting firm and watch their two children from home. Even their bookkeeper quit her job with a Big Six accounting firm to go freelance.
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